Eat. Sleep. Design. And Repeat.

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London's Selfridge's are stocking up on infamous and dominant products without their logos, on limited inventory. It's part of Sefridges No Noise campaign. A special showcase to demonstrate a social issue of noise pollution; a place of word and information domination. Ironically, perhaps slightly hypocritical, Selfridge's is a store of high end brands, who's clienteles consists of minor or major materialistic, superficial people who shell out for recognizable brands. Abeit a very interesting project, however, its intention is not very clear.

Putting this aside, I like to talk about how this is a transparent example of branding power. Its way to embed its physical characteristics in our memory to the point we can recognize a product instantaneously without a logo or half its label. Case in point, Clinique's cream bottle.