----- Woah -----

Enough Said.

-----  H2-OH!  -----

Good + Levis has teamed up to campaign for an environmental cause, a sentimental, detrimental one: water. I'm very much behind this cause because, well, i'm very supportive in fighting against global warming and waste. Most of the things they suggest to do to save water consumption are basic habits we can adapt, I have already a long time ago: my showers take at most 5 minutes; I wash my hair every second day; I wash my clothes every 2-3 weeks, longer if I've only worn the item once/twice; and it's true, if it's yellow, let it mellow!—not ashamed, not ashamed! This interactive infographics is nicely designed to get you to the facts and nothing else. Simple and understood. Good for Levis for bringing this campaign into their brand and starting at line of clothing for using less water; my only cynical call is i hope they are seriously genuine and not just some marketing gimmick like (RED) and other charitable brands, drawing "good" as to increase sales + attention.

Try it at the Source

World Graphics Day

I value design because it is like opening a party favor bag full of unknowns, and as soon as we unleash them, we are instantly met with colorful goodies, both big and small; good and bad; the useful and the useless; satiable and insatiable; tasteful and kitsch, but in the end there would always be at least one item that forever resonates with us, one that communicates to us, engages us, and lastly, teases us to hunger for more.

(i took 15 mins to scribble something quickly, excuse the quality...)