Eat. Sleep. Design. And Repeat.

I am a bit late in the game to post this video even though I had the intention to do so the day they debuted the video. OK Go is out with another inventive and creative (well deserved to be) viral video albeit not being a big fan of their music. I tried hard to like them in their freshmen year. Lately, I noticed a lot of the optical illusion spacial design projects, you know the ones when a designer/artist uses an urban space to create a 2D artwork. It's mind blowing and bending to figure out their methods and this video takes it to a new level, to which may i also add one sequence shoots are also on trend with music videos lately ( Phoenix's Trying to Be Cool, as an example). Special Guest and 1st Ave Machine were the agencies that collaborated with the band and their approach was simple: not a music video, it's a brand project. OK Go has become more known for their creative videos than their actual music. It's a smart move; their brand is a unique, humorous, ironic personality.

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Wow did I just type a large paragraph which I haven't done in months. It feels nice. Definitely does.