----- Relighting the Spark: Powering Up Your Creative Process -----
http://www.aiga.org/relighting-the-spark-powering-up-your-creative-process/
http://www.aiga.org/relighting-the-spark-powering-up-your-creative-process/
- Two very important questions were posed at the beginning of the session: How do we think outside the box? How do we generate new ideas?
- Creative process is comprised of three elements: observing, reflecting and making.
- Ideas to being like fragile babies that have to nurtured and cared for.
- If an idea cannot be explained in thirty seconds, the idea needs to be reworked.
- Keep your eyes and ears open; inspiration is everywhere. Limitations and deadlines are your friend, whether they are ones imposed by the client or self-imposed. And last but not least, NEVER settle for mediocrity.
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