Eat. Sleep. Design. And Repeat.

There is nothing particular or interesting about this business card. It wasn't the layout or graphics or typography that intrigued me, rather it was the description that went with it. The small explanation made me laugh. Looking for some business cards for inspiration, I went on to AIGA Archives (the greatest place). It says:

Green City Business Card

Sagmeister Inc., New York, New York, 1996

Description

This is a business card for a gardener specializing in roof terraces in New York City. It prints one color on recycled stock — as simple and cheap as it gets.

The logo design is a fairly cheap trick as well, just combining two clichés (tree = green, Empire State Building = New York).

I was surprised that such a distinguished panel of judges picked this card for inclusion in the annual. I now think that our solution was fairly trite. The really eco-sensitive solution would have been no business card at all — does a gardener really need one?

Of course, from the firm of Sagmeister, kind of fitting. I love the self-deprecating, unpretentious pretentiousness.