15.10.10


----- Wise words of Paul Rand -----

"...sort have concluded [graphic designers] were not very important"
"it's better for things to look good than bad"


1991 Interview with Paul Rand Part I


Part II


Part III


He's so raw and honest and almost confusingly pretentious, but I think he was attempting to say we cannot underestimate the simplicity of design and overestimate its process. Maybe most of time there is no reasoning or explanation behind every work; sometimes design arrives by accident, by trial and error or by simply what feels right to the designer.

No comments:

Post a Comment