Packaging dominates most of our visual pollution. Behind every packaging design, there is a team of designers (or a single designer) who works on constructing a physical exterior to hold a product in place while delivering a consumer experience to attract and sell. Packaging isn't just a piece of cardboard, container, plastic, or label. Clothes are to humans what packaging is to products. A person's fashion style can exhibit a certain personality and taste—a product's identity and purpose are first informed by its outer layer. Winter seasons force coats, hats and scarves as a form of protection against rigid weathers—the products' fragility during transportation are protected by the selected material. The thought process can't be arbitrary, many factors must be included and planned to flawlessly deliver the product from the manufacturer to the store then safely to the hands of the consumer.
Packaging of the World is perfect for offering visitors a great collection of packaging from around the world. For the inspired and uninspired.
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