----- Matthew Carter -----
Buy Carter Sans, click here.
More info on Mr. Carter, click here.
Now, you are wondering why typefaces are so expensive—but they're just letters! Well, that could be said for many things that have been designed and made with care and time. I think I'd pay $150 for a typeface over a fois gras truffle burger, or something as steep as that, anytime.
Verdana, Snell Roundhand, Bell Centennial — sound familiar? Probably not for most people. These are typefaces commonly found in most design and word processing software. And these typefaces aren't usually developed out from the bloom or by random process; type designers exists.
Really? They do? But what kind of a job is that?
Well it's quite a big one. Imagine every letter of the alphabet is treated attentively like an individual art piece, that's 26 pieces to work on! Think about height, symmetry, shape, balance, and uniform —it's complex. If you study closely at two similar typefaces, from far you probably won't notice any difference, but details in the curves and thickness are there. A reason is created for every space and size of the letter, so when you type out your next email or letter, everything looks readable and together.
One of the famous type designer living today is Matthew Carter. He is the Godfather of type design. He designed all the types I mentioned at the start of the blog. Quick facts: he came and studied from London; father was a typographer, book designer; spend most of his youthful years studying type, hand making type —the old fashioned way, none the less; designed for Microsoft and AT&T. Anyway, long story short: he finally introduced a new font under his name. It's a humanist sans serif type: a casual calligraphy-like, more organic shaped letters. A whole new blog will be required just to explain what that meant.
One of the famous type designer living today is Matthew Carter. He is the Godfather of type design. He designed all the types I mentioned at the start of the blog. Quick facts: he came and studied from London; father was a typographer, book designer; spend most of his youthful years studying type, hand making type —the old fashioned way, none the less; designed for Microsoft and AT&T. Anyway, long story short: he finally introduced a new font under his name. It's a humanist sans serif type: a casual calligraphy-like, more organic shaped letters. A whole new blog will be required just to explain what that meant.
Buy Carter Sans, click here.
More info on Mr. Carter, click here.
Now, you are wondering why typefaces are so expensive—but they're just letters! Well, that could be said for many things that have been designed and made with care and time. I think I'd pay $150 for a typeface over a fois gras truffle burger, or something as steep as that, anytime.
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