21.4.10

Here's something I've always kept in my archive. A prime example of how graphic design meets problem-solving meets life-changing solution. In an unfortunate incident, designer Deborah Adler's grandmother mistook her grandfather's pills due to the lack of proper labeling and unorganized textual composition of typical pill bottles. The accident turned into a happy one as this lead Adler to pursue a research and development project on pill bottles, and eventually brought by Target.

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